Let’s be real—there’s nothing worse than pouring your heart and soul into an offer, launching it, and then… crickets.

Or maybe it’s not total crickets.
Maybe a couple of people buy, but it’s nowhere near what you wanted.
(And let’s be honest—one person joining your group program is 100x worse than zero people joining…
because now you have to show up, and it doesn’t even feel worth your time.)

And suddenly, you start spiraling:

❌ Did I price it too high?
❌ Maybe no one actually wants this??
❌ Should I just scrap the whole thing?
❌ Am I a total fraud???

Before you go down that road, let’s talk about the real reasons why an offer might not be selling—and, more importantly, what you can do about it.

You can OF COURSE have a thriving, abundant business with a tiny audience (I know multiple people who made their first multiple-6-figures with only a few hundred people following them on social media / on their email list - me included!!) –

– but as someone who has made plenty of money without a group of people aware of my work, and with a large group of people aware of my work, I can really say that it is WAY easier with the latter.

Cold pitches get a bad rap. That's probably because 99.9% of them are rage-inducingly thoughtless and sleazy.

So if your initial reaction to the idea of cold pitch is “ughhhhhhh” followed by vomit emojis, believe us, we get it.

It’s true; most cold pitches suck. But guess that? That doesn’t mean there isn’t a way to do it right…

If you didn't see my last article - when I was just starting out, I 5x'd my business with zero social media. Thanks to cold pitching people I wanted to work with.

If you're like "yeah, but I don't see how this applies to me" well, I have created SO MANY ideas for you - how you can use it in your business *this week*

17 to be exact. For 3 different businesses/industries! You ready??

The concept of a “food forest” is something I learned when I got my Permaculture Design Certification in 2012.

The term “permaculture” is a play on the words, permanent agriculture, and was coined to describe designing food-growing systems that mimic how nature grows food.

And, of course, it doesn't actually originate there…

You probably won’t be surprised (thanks to the email I sent out last week) that in 2011 I started developing a bit of a doomsday mentality, after I had my dark night of the soul and realized the world was sprinting forward in the wrong direction…

My reptile brain decided that society was fucked and I needed to take care of myself.

I’d WWOOFed on the Big Island of Hawaii the year before, which seemed to attract similarly traumatized people—people who believed society was fucked, so they at least wanted a little slice of paradise to hide in while everything collapsed.

It’s not a cute look, let me tell you…

In 2010 I had my first dark night of the soul.

I was in an environmental sustainability fellowship program & one of the required classes taught about climate science (shocker).

The instructor showed us a graphic of a bathtub with a faucet, a drain & a maximum fill line.

He told us that this bathtub represented the ability for the earth’s atmosphere to hold Carbon before it negatively impacts us —

— when those Greenhouse Gases start causing sea level rising, wildfires, droughts, famines…

I “got into the biz” doing just about anything for online businesses that I thought were cool. Just flailing around, following direction.

A few years in I ended up becoming an “online launch manager” for a large online astrology business, and that’s when I could actually see the man behind the curtain.

It was 2016 which my brain sees as not that long ago, but it’s nearly been a decade now 😳…