Why the “Ascension Model” is Holding Your Business Back (And What to Do Instead)
For years, online business coaches have been pushing the Ascension Model like it’s the only way to structure your business.
You know the one:
🆓 Freebie → 💰 Low-ticket Offer → 📚 Course → 💎 High-ticket Program → 👑 VIP Coaching
It’s presented like a perfect little staircase—one step at a time, moving customers “up” toward your most expensive offer.
The problem?
People don’t buy like that.
They don’t sit down and think, “First, I’ll grab this $27 ebook, then I’ll join the $97 workshop, then I’ll upgrade to the group program…”
No.
They jump in where it makes sense for them.
Some go straight to your high-ticket mastermind.
Some only ever buy a digital product.
Some binge your free content for years before they buy anything.
And that’s okay. That’s how people actually buy.
So if you’ve been struggling to get people to move through your offers in a linear way… it’s not you. It’s the staircase model.
Your Business is an Ecosystem, Not a Staircase
Instead of thinking of your business as a straight line or a ladder, imagine it as a lush, thriving forest.
🌱 People enter wherever it makes sense for them.
🍄 Your offers are like interconnected mycelium, naturally feeding into each other.
🌳 There are multiple paths—not just one direction people have to take.
Some people will come in through a high-ticket 1:1 offer and then grab a mini-course later.
Others will start with a digital product and never buy a big program—but they’ll tell all their friends about you.
Some will only ever read your free content, but they’ll boost your visibility like crazy.
It’s all connected.
You don’t need to force people into a rigid path.
You just need to make sure your business ecosystem is designed to support them wherever they enter.
How to Structure Your Business Ecosystem So It Feels Natural
If the ascension model isn’t the move… what is?
Here’s a better way to structure your offers:
1. Multiple Entry Points 🔑
Instead of assuming everyone starts at the same place, create different ways for people to enter your world.
💡 Some will want free content first (podcasts, blogs, workshops).
💡 Others are happy to drop $$ right away for deep support.
💡 Some need a quick win before they invest in a long-term transformation.
Your business needs to accommodate all of them.
2. A Natural Flow Between Offers 🌊
Your offers should feel connected, not like isolated products sitting on separate islands.
If someone buys your $47 ebook, what’s the next logical step?
If they join your high-ticket program, is there something to support them after it ends?
Think of it like building trails through your business ecosystem—guiding people deeper while letting them explore at their own pace.
3. Flexibility for Different Buyer Types 🌀
People buy based on urgency, personality, and need.
Some are “Hell Yes” Buyers → They see the value instantly & jump in at the deep end.
Some are Relationship Builders → They need time to trust you before investing.
Some are Browsers → They’ll grab little things here and there but never buy big.
All of them contribute to your business in different ways. None of them are “wrong.”
How This Makes Your Business SO Much Easier
When you shift from an ascension model to an ecosystem model, you stop:
❌ Worrying about forcing people into a linear path
❌ Feeling frustrated when people don’t “graduate” to your high-ticket offers
❌ Constantly launching new things to make up for low conversions
Instead, you start:
✅ Seeing people enter at all different levels & still buy
✅ Making money more consistently from multiple sources
✅ Feeling way more relaxed about sales, because everything connects naturally
This is exactly what I teach inside Drool Worthy Offers—my course on creating offers that practically sell themselves.
If your business has been feeling disjointed, stressful, or like you’re forcing people into the “wrong” offers, it’s time to rethink your structure.
Your offers should feel organic, natural, and aligned—not like a damn corporate ladder.
Want to Make Selling Feel Effortless?
Inside Drool Worthy Offers, I walk you through how to:
✅ Design a business ecosystem that supports multiple types of buyers
✅ Create offers that naturally flow into each other
✅ Make more money without adding extra stress or complexity
Your business should feel like a thriving forest—not a rigid staircase.
🎟️ Grab your spot here →
