Behind the Scenes of the Alchemical Business Accelerator Launch
No coffee, no script, but all the juiciness you would expect from Business as a Magical Practice. Sam goes into allll the things she did strategically & magically to support hitting her goal!
What you'll hear about...
THE BEHIND-THE-SCENES BREAKDOWN: A Personal Take
Overview:
My first PERSONAL launch (I’ve launched dozens of programs for clients)
Hit our enrollment goal!!
Emotional rollercoaster…
THE MAGIC:
Feng shui
DFI
Mercury daily communion
Connecting into how epic the program is
THE STRATEGIC:
I like to make it very easy for myself to win so I like to set easy goals
Long open enrollment period
Webinars
Used other people’s audiences & platforms to position myself as expert & promote
Daily IG Stories then went to IG Lives
Offered strategy sessions for first few ppl that joined
Intentionally priced lower than I know it’s value is - will increase the price next time - easier to sell & rewarding ppl willing to join the brand new program
Intentionally building my audience since August
Batched a bunch of Podcast interviews before the launch so I have a stockpile to put out & not be stressed
Planned relevant pod episodes
I ran FB ads to get people signed up for the webinars
I encouraged my team’s magic through offering bonuses based on # of enrollments
NEXT TIME:
Next time I’ll condense the launch window — was selling for over a month. It just felt like a marathon.
Plan on doing more webinars from the get-go. I added more in last minute & it felt rushed
Wouldn’t offer 2-hour strategy calls as bonuses next time… It was draining to have to do those the final week of open enrollment
THE NUMBERS:
Day by day when people joined
Started promoting at the end of JANUARY!!
Feb 10 - 1 buyer
Feb 25 - 1 more
Feb 26 - 2 more
Feb 27 - 1 more
March 4 - 1 more
March 5 - 1 more
March 7 - 1 more
8 Buyers in all
MOST PEOPLE JOINED IN THE FINAL 10 DAYS!!
Let's keep in touch!
Follow us on Instagram: @thedirtyalchemy
