Building a Pleasurable Business with Sexual Health Coach Rose Schlaff

Dr. Rose Schlaff (she/her) is a Pelvic Physical Therapist, Sexual Health Coach and the Founder and CEO of Be Well with Rose, LLC. She is passionate about helping women and queer leaders take the stress out of sex so they can feel energized and excited during intimacy and connect more deeply in all areas of their relationship.

Dr. Rose utilizes simple evidence-based practices based on sexy science to amplify your desire and arousal, so you can feel confident, connected, and carefree in your relationship in and out of the bedroom.

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An unspoken problem of female CEOs & high achievers is that they lose their libido. What causes this? (2:20)

This is happening because of a combination of what’s happening in our nervous systems & how we are taking action in our businesses. If you’re constantly in a stress cycle, in fight or flight mode, it can be hard to access our libido because our bodies are convinced that there are more important things to do (like run from a tiger).

At the end of the day, so many leaders & CEO have decision fatigue and they’re tired of holding space all day long. It can feel like your partner is something who needs just one more thing for you. 

That stress often shows up in our personal lives in the form of reduced sexual interest. But there are steps you can take to shift this.

So, what does your nervous system need in order to be interested in sex? And what needs to happen after that to actually work up your sexual appetite? On this episode, Rose is helping you tune into your unique body & situation to get clarity around those 2 questions.

How Rose started her coaching business. (15:00)

Rose has always been the one friend who people share their “I’ve never told anyone this” things with. She makes the uncomfortable, comfortable. She started her career as a physical therapist because she saw how it took away her mom’s pain without medication – but she always wanted to be a sex therapist. So she took up pelvic floor physical therapy, and after a personal transformation that led her to coaching, she’s loved her job ever since.


Her career as a pelvic floor physical therapist has been a powerful way for her to connect to her own body, address her hormonal imbalance & finally overcome the feelings of shame and brokenness she held. From there, she discovered the magic of coaching & realized how much she could help other people who have been socialized as women with her coaching work.

How to prioritize pleasure to reclaim your libido & live with more joy. (29:00)

A key part of having a business that doesn’t drain your libido – so that you feel turned on & excited in every area of your life – is prioritizing pleasure. As Rose says, for many female & queer leaders, we aren’t taught that we are worthy of pleasure. You need to actively reclaim pleasure in your life. So many business owners believe that they need to increase their capacity to feel discomfort in order to grow their business – but increasing your capacity to feel pleasure will also serve you.

It isn’t a one stop shop, it’s something you do over & over again. Because it’s worthwhile to invest in your pleasure, even if nothing else shifts apart from feeling great. When you do, you’ll be way more comfortable in your body & have a way greater capacity to help others.

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